Product Marketing Manager
Skills
AdvertisingMarketing AnalyticsMarketing CampaignsProduct AdoptionProduct Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing, Market Research, Media, Public Relations, Business, or a related field
- Over 5 years of experience in product marketing within the Ad Technology sector
- Exceptional written and verbal communication skills
- Proven track record in developing and executing successful marketing campaigns
- Proficient in market research and data analysis
Nice to have
- Passionate about driving product strategies
- Background in ad tech industry
- Exceptional written and verbal communication skills
- Proven track record in successful marketing campaigns
- Proficient in market research and data analysis
- Multilingual skills are desirable
Day to day
- Develop and implement product marketing strategies to boost product adoption and retention
- Collaborate with the product and tech teams to craft global and regional go-to-market strategies for new products and services
- Create compelling messaging and positioning to differentiate our products and services in the market
- Partner with product management to understand customer needs and experiences
- Generate sales enablement and ad solutions materials and provide training to empower our sales teams
- Conduct competitive analysis to guide strategic decisions and refine product positioning
- Track and report on the effectiveness of product marketing initiatives
- Engage with customers to collect testimonials and case examples showcasing the value of our products