Remote Product Marketing Manager Job in London, UK Nitro, Inc.

Who you are

• Strategic marketer experienced in product marketing principles such as positioning and messaging.
• Comfortable with senior level strategic efforts as well as tactical execution as part of a team.
• Customer-centric mentality focused on understanding user needs and driving engagement.
• Data-driven approach including proficiency in win/loss analysis and user telemetry.
• Skilled collaborator adept at working across Product Brand Sales and Regional Marketing teams.
• Creative storyteller capable of converting features into user-centric benefits.

Desirables

• SaaS experience
• Product-led growth knowledge

What the job involves

• Own the User Journey: Manage pre-launch buzz and retention strategies to ensure a smooth journey for Nitro users.
• Craft Compelling Messaging: Develop and refine product positioning to resonate with target personas and highlight distinct value propositions.
• Market Intelligence Powerhouse: Utilize market research and PESTE analysis to discover strategic opportunities.
• Drive User Adoption: Design onboarding programs to optimize feature adoption and product value realization.
• Fuel Sales Enablement: Provide sales teams with the tools needed to champion Nitro's solutions.
• Go-to-Market (GTM) Champion: Create GTM plans including user journeys communication plans and sales tactics.
• Track & Analyze Success: Monitor KPIs to gauge the impact of marketing initiatives.