Product Marketing Manager
Skills
Software As A ServiceAdoptionCompetitive DifferentiationCompetitive IntelligenceInterest RatesMarketing AnalyticsReadiness
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years in B2B SaaS product marketing or sales enablement
- Experience marketing technically complex or specialist software to expert buyers
- Strong understanding of go-to-market planning and sales enablement
- Proven competitive intelligence and win/loss analysis skills
- Ability to influence product roadmap and sales strategy
- Comfort with long multi-stakeholder sales cycles in technical regulated environments
- Regulated-industry engineering or infrastructure software background preferred
Nice to have
- Strategic
- Collaborative
- Commercially minded
- Analytical
- Influential
Day to day
- Lead go-to-market activities across the aviation software portfolio in the EMEA region.
- Translate technically complex products into clear commercially sharp messaging for specialist buyers.
- Equip sales teams with positioning battlecards and value narratives to win competitive multi-stakeholder deals.