Product Marketing Manager
Skills
Business PlanningContent StrategyGo-To-Market StrategyMarket PlanningMarketing AnalyticsMarketing CampaignsPresentation Skills
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- At least 3 years previous Product Management, Product Marketing, Marketing or Sector specific experience
- Emerging leadership and management skills
- A high standard of verbal and written communication skills
- Good presentation skills
- Collaborative
- Innovative thinker
- Creative, proactive and organised
- Confident and enthusiastic showing a strong ability to learn and expand the role
- Ability to manage multiple tasks
- Good IT Skills
- Flexibility
- Commitment to excellence
- Analytical Thinking
- Team Working
- Communication
- Interpersonal Understanding
- Flexible and open to change
Day to day
- Own and deliver a product marketing plan for the designated Spend Management category that integrates tightly into roadmap planning and development, Commercial Unit Business plans, and the sales target and the field marketing campaign plan for the current Financial Year and beyond.
- Develop Category/Sector/Persona level messaging and positioning for prospects and existing customers.
- Create compelling marketing assets that clearly articulate the value of our Categories.
- Build and drive the adoption and use of sales tools to support our sales teams.
- Work with Field Marketing and Sales teams to find customer stories and convert them into powerful content.
- Develop thought leadership and content strategies, supporting the go-to-market plan.
- Plan and coordinate cross-functional execution of releases and new launches.
- Deliver customer feedback and requirements into Product Management to help shape the roadmap.
- Serve as a Category expert and spokesperson, supporting sales meetings and events.
- Assist in the generation of annual plans and budgets and input into the allocation of resources and prioritisation discussions.