Product Marketing Manager

Day to day

• Develop and operationalize product marketing programs focusing on positioning, competitor research and sales and marketing collaboration.
• Analyze market trends and competitive landscape to guide product positioning.
• Drive market research methodology and integrate findings into the product marketing strategy to shape go-to-market approaches.
• Collaborate with product management and marketing to develop messaging that resonates with target buyer personas.
• Document and understand the buyer's journey to drive changes in sales and marketing processes.
• Develop, execute and assess the effectiveness of marketing plans to retain and acquire customers.
• Lead cross-functional product launches and manage implementations.
• Be the thought leader for products through speaking engagements and written works.
• Educate and support sales teams with training, tools and collateral.