Product Marketing Specialist, CE Service
Skills
AdoptionCoachingCustomer Lifecycle ManagementEvolutionHeavy EquipmentInterest RatesProduct Lifecycle Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Engineering or other relevant degree
- Minimum 8 years in marketing engineering or other relevant experience
- Willingness to travel up to 50%
- Experience working with construction machine control preferred
Nice to have
- Collaborative
- Customer-focused
- Analytical
- Cross-functional
Day to day
- Develop and implement customer-driven product and marketing strategies for Construction Equipment service offerings.
- Educate dealers and internal stakeholders on PMA, connected services, inspections, used equipment PMA, and related support programs.
- Create training, sales tools, and marketing materials while collaborating across service, IT, warranty, parts marketing, product management, and digital teams to improve dealer and customer experience.
- Monitor program performance, analyze trends, and use dealer feedback and KPIs to drive continuous improvement and portfolio growth.
Hiring process
- Submit application
- Interview process
- Reasonable accommodation contact if needed