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Product Marketing Specialist

Skills
Software As A ServiceB2B MarketingGeographic Information SystemsMarketingProduct MarketingSales EngineeringTechnology Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3–4 years of experience in B2B software or SaaS marketing
  • Experience in telecom utilities or GIS is a plus
  • Exceptional writing editing and storytelling skills
  • Strong ability to translate technical information into audience-appropriate messaging
  • Familiarity with product marketing deliverables such as personas positioning docs and launch briefs
  • Comfort managing multiple projects and collaborating across departments
  • Self-starter with curiosity attention to detail and clear communication

Nice to have

  • Detail-oriented
  • Curious
  • Self-starter
  • Collaborative
  • Clear communicator

Day to day

  • Translate technical product capabilities into clear, compelling marketing content for telecom and utility audiences.
  • Create product-specific assets such as data sheets case studies blog posts presentations and web copy.
  • Collaborate with Product Management Sales and Marketing to shape launches messaging and sales enablement materials.
  • Research competitors and market trends to inform positioning differentiation and go-to-market plans.