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Product Marketing Specialist
Skills
BrandingLanding PagesLaunchesMarketingMarketing CampaignsMessagingSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree
- At least 2 years of experience in marketing or communications with a strong emphasis on copywriting content strategy or brand messaging
- Writing samples across multiple mediums such as product and UX copy landing pages blog articles SEO content or social media
- Experience marketing to technical audiences such as engineers finance professionals or scientists
- Experience supporting product launches sales copy experiments activation flows or conversion optimization
- Experience creating content and social distribution across blogs LinkedIn X/Twitter and founder amplification
- Familiarity with marketing operations and analytics tools including CRM dashboards and funnel tracking
- Familiarity with marketing design tools such as Canva or Figma
Nice to have
- Hands-on
- Junior-to-mid-level
- Technical audience focus
- Cross-functional
Day to day
- Create sharp landing pages activation flows and sales copy that improve engagement and conversion
- Lead product marketing work across positioning messaging and launch campaigns from concept to execution
- Partner with product sales and growth teams on experiments content distribution analytics and optimization
Hiring process
- Apply
- Interview process
- Offer