Public Relations Specialist

Skills

Award SubmissionsBriefingEasily AdaptableExecutive VisibilityFact SheetsInfluencer MarketingInstagram

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

2–4 years of experience in public relations communications media relations social media content or a related field
Agency or fast-paced in-house experience is a plus
Strong writing skills with ability to draft clear compelling and well-organized communications materials
Experience supporting media relations including media list building reporter research pitching coverage tracking and press reporting
Strong organizational and project management skills with ability to manage multiple deadlines trackers submissions and priorities at once
Strong understanding of how PR social media content and brand storytelling work together to build awareness and reputation
Experience or interest in awards speaking opportunities executive visibility and thought leadership programs
Comfort using AI tools to work faster automate tasks organize information support research and improve communications workflows
Ability to spot relevant trends media hooks cultural moments and storytelling opportunities
High attention to detail and strong follow-through
Proactive curious no-task-too-small mindset with desire to learn grow and take on more responsibility over time
Interest in creator marketing social commerce retail consumer technology fashion beauty lifestyle AI and the future of shopping
Experience creating content for social platforms especially LinkedIn Instagram TikTok or corporate social channels preferred
Experience with PR tools such as Cision Muck Rack Meltwater Critical Mention or similar platforms
Experience with project management and workflow tools
Experience using AI tools
Familiarity with creator economy influencer marketing affiliate marketing social commerce retail media or consumer app businesses
A mindset focused on seizing opportunities and moving with urgency
Dedication to fierce prioritization and operational excellence
Adaptability to a dynamic fast-moving environment
A growth mindset and openness to feedback

Nice to have

Highly organized
Resourceful
Strong storyteller
Curious
Proactive
Detail-oriented
Adaptable
Growth mindset

Day to day

Support execution of LTK’s PR strategy across corporate consumer creator brand product and thought leadership initiatives
Assist with media relations by building media lists researching reporters drafting pitches tracking outreach and spotting timely opportunities
Draft and maintain PR materials including press releases media pitches briefing documents award submissions speaking submissions executive bios fact sheets messaging documents recaps and internal communications
Monitor media coverage social conversation industry news competitor activity and trends across creator marketing social commerce retail consumer behavior AI and technology
Track and report on coverage PR performance share of voice sentiment message pull-through and campaign impact