Retail Channel Marketing Manager
Skills
Budget ManagementIntegrated MarketingInterpreting DataMarketing AnalyticsMarketing Campaign ManagementMarketing CampaignsMarketing Materials
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experienced working with or in the retail market
- Minimum of 10 years’ experience in marketing, mostly in partner/channel marketing
- Good business acumen and skills in interpreting data and campaign performance
- Proactive individual capable of developing and driving programs without regular oversight
- Confident communicator
- Understanding the needs of the partner sales team
- Prepared to travel as needed for meetings and events
- Customer-centric approach to business practice
Day to day
- Developing and executing strategic marketing initiatives for UK&I sales team in retail and new verticals
- Collaborating with sales team to create marketing campaigns tailored for partner’s go-to-market strategies
- Managing integrated marketing campaigns, including digital, print, and in-store promotions, ensuring alignment with brand guidelines
- Building strong relationships with retail partners and managing the partner enablement team
- Managing marketing development funds and providing insights for optimization
- Coordinating budget planning and reporting for European marketing operations, finding efficiencies and streamlining processes