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Retail Media Specialist

Skills
E-CommerceAdvertisingAnalytical SkillsBudgetingBusinessCampaignsDigital Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in Digital Marketing Marketing Communications Business or related field
  • 3+ years of digital marketing experience in agency retailer or in-house environments
  • Experience executing paid media across Amazon Walmart and Target platforms
  • Knowledge of marketing automation tools such as Skai Pacvue or Perpetua
  • Hands-on experience with Amazon Ads Walmart Ads or Roundel Media Services or Criteo
  • Minimum 1 year setting up search campaigns in Amazon Ads Walmart Ads or Roundel Media Studio
  • Strong data analysis and reporting skills
  • Ability to synthesize qualitative and quantitative data
  • Attention to detail and ability to prioritize tasks
  • Strong analytical and problem-solving skills
  • Action-oriented organized and collaborative team player

Nice to have

  • detail-oriented
  • organized
  • collaborative
  • action-oriented
  • analytical
  • team player

Day to day

  • Own and execute retail media plans that support brand and e-commerce goals across major retailers such as Walmart Target and Amazon
  • Manage full campaign lifecycles from setup and launch through optimization reporting and future planning
  • Analyze performance data to improve ROI align tactics with consumer trends and collaborate closely with sales brand eCommerce and external partners