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Retail Media Specialist
Skills
E-CommerceAdvertisingAnalytical SkillsBudgetingBusinessCampaignsDigital Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in Digital Marketing Marketing Communications Business or related field
- 3+ years of digital marketing experience in agency retailer or in-house environments
- Experience executing paid media across Amazon Walmart and Target platforms
- Knowledge of marketing automation tools such as Skai Pacvue or Perpetua
- Hands-on experience with Amazon Ads Walmart Ads or Roundel Media Services or Criteo
- Minimum 1 year setting up search campaigns in Amazon Ads Walmart Ads or Roundel Media Studio
- Strong data analysis and reporting skills
- Ability to synthesize qualitative and quantitative data
- Attention to detail and ability to prioritize tasks
- Strong analytical and problem-solving skills
- Action-oriented organized and collaborative team player
Nice to have
- detail-oriented
- organized
- collaborative
- action-oriented
- analytical
- team player
Day to day
- Own and execute retail media plans that support brand and e-commerce goals across major retailers such as Walmart Target and Amazon
- Manage full campaign lifecycles from setup and launch through optimization reporting and future planning
- Analyze performance data to improve ROI align tactics with consumer trends and collaborate closely with sales brand eCommerce and external partners
