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Retention Marketing Manager
Skills
E-CommerceAnalytical SkillsCustomer ExperienceCustomer JourneysCustomer Relationship ManagementCustomer RetentionDTC
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years in email/SMS marketing for DTC or e-commerce brands
- Strong Klaviyo experience
- Proven track record driving measurable retention and revenue growth
- Strong copywriting and conversion instincts
- Data-driven mindset with strong analytical skills
- Ability to execute at high speed in a fast-growth startup environment
- Highly organized and proactive
Nice to have
- Performance driven
- Fast paced
- Highly organized
- Proactive
- Ownership mindset
Day to day
- Own Afina’s email and SMS retention strategy end to end, building lifecycle marketing programmes that grow repeat purchases and revenue.
- Create and optimize high-converting Klaviyo flows, campaigns, segmentation, and personalized customer journeys across the customer lifecycle.
- Run rapid A/B tests and collaborate with growth, creative, and CX teams to improve retention, LTV, deliverability, and overall CRM performance.