Retention Marketing Manager
Skills
ShopifyApparelCustomer ExperienceData AnalyticsIdentifying New OpportunitiesInterest RatesMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in Marketing Communications Business or related field
- 5+ years hands-on experience in email SMS and loyalty programs in DTC eCommerce
- Experience in apparel wellness or CPG brands preferred
- Team management experience
- Klaviyo and Shopify experience preferred
- Experience with loyalty and referral platforms a plus
- Strong data analysis and Excel skills
- Proficiency in GA4
- Effective communication and presentation skills
Nice to have
- Data-driven
- Innovative
- Intellectually curious
- Detail-oriented
- Collaborative
- Hands-on
- Self-starter
Day to day
- Lead retention marketing strategy across email SMS direct mail and other lifecycle channels for two sister brands
- Use customer data and analytics to build segments test automations and improve engagement retention and lifetime value
- Partner cross functionally with paid media site merchandising and CRM teammates to optimize campaigns and customer journeys