Ruminant Brand Manager
Skills
Brand ManagementBudgetingBusiness ReviewsCommercial FocusCompetitive AnalysisCustomer Liaison SkillsMarket Planning
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Strong commercial focus with extensive hands-on marketing experience.
- Relevant market experience essential, including Digital.
- In-depth knowledge and experience of complex brand management.
- Proven experience of managing budgets.
- Excellent project management skills, with the ability to juggle deadlines and multi-task.
- Knowledge of different marketing channels and tactics and the merits and drawbacks of each.
- Cross-function project leadership experience.
- Highly creative and takes the initiative.
- Excellent communication and influencing skills.
- Previous Ruminant or Animal Health Experience.
Day to day
- Shape and develop highly effective brand strategies and execute tactical marketing plans to ensure market share, sales, and profitability targets of core focus brands are achieved.
- Discover and act on market information to help Boehringer become the preferred partner for customers and ensure sustained market-leading performance of the respective brand.
- Lead on the development and implementation of tactical marketing plans and product-related communication, aligned with global strategies as appropriate.
- Ensure the marketing mix plan and tactics are adequately adapted to each sales channel's requirements, including online.
- Liaise with other sales and marketing colleagues to ensure fit of activities into the sales plan.
- Roll out activities to colleagues and ensure understanding of activities.
- Monitor and review the success of activities and adapt marketing activities where appropriate.
- Produce accurate and timely forecasts, budgets, and market share information, and recommend timely and appropriate action in order to achieve marketing and financial objectives.
- Produce and present Brand & Business reviews to Senior Management.
- Manage and track advertising & promotions budget and spending, evaluating its effectiveness.
- Maintain knowledge of the market and competitor activities and produce market reports and competitor analysis.
- Build positive relationships with relevant external bodies, key influencers, and opinion leaders within the industry by addressing meetings, attending conferences, and general customer liaison at all levels.