Remote Ruminant Brand Manager Job in Bracknell, UK Boehringer Ingelheim

Who you are

• Strong commercial focus with extensive hands-on marketing experience.
• Relevant market experience essential, including Digital.
• In-depth knowledge and experience of complex brand management.
• Proven experience of managing budgets.
• Excellent project management skills, with the ability to juggle deadlines and multi-task.
• Knowledge of different marketing channels and tactics and the merits and drawbacks of each.
• Cross-function project leadership experience.
• Highly creative and takes the initiative.
• Excellent communication and influencing skills.
• Previous Ruminant or Animal Health Experience.

What the job involves

• Shape and develop highly effective brand strategies and execute tactical marketing plans to ensure market share, sales, and profitability targets of core focus brands are achieved.
• Discover and act on market information to help Boehringer become the preferred partner for customers and ensure sustained market-leading performance of the respective brand.
• Lead on the development and implementation of tactical marketing plans and product-related communication, aligned with global strategies as appropriate.
• Ensure the marketing mix plan and tactics are adequately adapted to each sales channel's requirements, including online.
• Liaise with other sales and marketing colleagues to ensure fit of activities into the sales plan.
• Roll out activities to colleagues and ensure understanding of activities.
• Monitor and review the success of activities and adapt marketing activities where appropriate.
• Produce accurate and timely forecasts, budgets, and market share information, and recommend timely and appropriate action in order to achieve marketing and financial objectives.
• Produce and present Brand & Business reviews to Senior Management.
• Manage and track advertising & promotions budget and spending, evaluating its effectiveness.
• Maintain knowledge of the market and competitor activities and produce market reports and competitor analysis.
• Build positive relationships with relevant external bodies, key influencers, and opinion leaders within the industry by addressing meetings, attending conferences, and general customer liaison at all levels.