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Salesforce Marketing Cloud Automation Specialist II
Skills
AmpscriptAudience SegmentationCampaignsCSSHTMLMarketing AnalyticsMarketing Automation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum of 3 years of experience with an email marketing platform
- Proficiency in HTML/CSS required
- Knowledge of SQL fundamentals and the ability to update and maintain Relational Data Models preferred
- Experience with SOAP and REST API integrations is a plus
- Experience with Salesforce products particularly Marketing Cloud and CRM
- Understanding of the data privacy landscape (e.g. CAN-SPAM CCPA GDPR CASL) and the importance of PII
- Prior experience in project/program management and familiarity with Agile Methodology and Jira
- Effective communication skills capable of explaining technical concepts to both technical and non-technical stakeholders
- Detail-oriented with a passion for learning new technologies
- Collaborative innovative and flexible team-oriented mindset
Day to day
- Support end-to-end SFMC processes including complex campaign setup maintenance system administration and data hygiene
- Develop and maintain email templates using HTML/CSS MJML and AMPScript
- Create SQL queries and filters for precise audience segmentation
- Design and execute multi-touch customer journeys using SFMC
- Troubleshoot and resolve issues for teams using SFMC including managing support cases with Salesforce
- Support the technical development of data integrations and process automations
- Maintain data hygiene according to industry best practices
- Proactively suggest process and system improvements to enhance SFMC’s functionality
- Collaborate with stakeholders from marketing product legal and finance to define technical requirements create prototypes test deploy document and report on performance
- Bring expertise in personalization and marketing automation to create dynamic email content and segmentation rules to customize marketing campaigns
- Evangelize the spirit of transformation across the team to ensure continuous improvement in our marketing operations
- Establish strong relationships across partners (business creative MarTech data operations) to deliver efficient and effective campaigns