Remote Salesforce Marketing Cloud Automation Specialist II Job in United States Credible

Who you are

• Minimum of 3 years of experience with an email marketing platform
• Proficiency in HTML/CSS required
• Knowledge of SQL fundamentals and the ability to update and maintain Relational Data Models preferred
• Experience with SOAP and REST API integrations is a plus
• Experience with Salesforce products particularly Marketing Cloud and CRM
• Understanding of the data privacy landscape (e.g. CAN-SPAM CCPA GDPR CASL) and the importance of PII
• Prior experience in project/program management and familiarity with Agile Methodology and Jira
• Effective communication skills capable of explaining technical concepts to both technical and non-technical stakeholders
• Detail-oriented with a passion for learning new technologies
• Collaborative innovative and flexible team-oriented mindset

What the job involves

• Support end-to-end SFMC processes including complex campaign setup maintenance system administration and data hygiene
• Develop and maintain email templates using HTML/CSS MJML and AMPScript
• Create SQL queries and filters for precise audience segmentation
• Design and execute multi-touch customer journeys using SFMC
• Troubleshoot and resolve issues for teams using SFMC including managing support cases with Salesforce
• Support the technical development of data integrations and process automations
• Maintain data hygiene according to industry best practices
• Proactively suggest process and system improvements to enhance SFMC’s functionality
• Collaborate with stakeholders from marketing product legal and finance to define technical requirements create prototypes test deploy document and report on performance
• Bring expertise in personalization and marketing automation to create dynamic email content and segmentation rules to customize marketing campaigns
• Evangelize the spirit of transformation across the team to ensure continuous improvement in our marketing operations
• Establish strong relationships across partners (business creative MarTech data operations) to deliver efficient and effective campaigns