Remote Salesforce Marketing Cloud Expert Job in Los Angeles, CA Local World

Who you are

• Expertise in Salesforce Marketing Cloud and Pardot
• Experience in B2C marketing
• Knowledge of marketing technology
• Experience with dynamic content and AI applications
• Analytical skills to interpret data and drive insights
• Strong communication skills
• Experience managing multichannel marketing campaigns

What the job involves

• Guide our client's marketing team in utilizing Salesforce Marketing Cloud and Pardot for B2C marketing efforts
• Optimize marketing strategies, including email campaigns and customer loyalty initiatives
• Provide expert-level guidance on best practices and leverage the platform’s full potential
• Act as a business technology partner, focusing on implementation and optimization of Salesforce Marketing Cloud and Pardot
• Write complex queries, manage marketing efforts, and execute successful reactivation campaigns
• Address challenges related to data accuracy and omnichannel marketing strategies
• Manage email send time optimization to enhance engagement metrics
• Develop dynamic content strategies using AI to improve personalization
• Conduct training sessions for the marketing team
• Collaborate with stakeholders to develop a strategic roadmap for loyalty platform integration with email, text, and website interactions