Search Engine Marketing Manager
Skills
Analytical SkillsBusiness AdministrationCampaignsDigital MarketingMarketingMarketing StrategyPaid Search Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4+ years of paid search experience in home and auto insurance
- Proven Google Ads and Microsoft Advertising campaign management
- Strong understanding of inbound call generation and lead acquisition
- Advanced keyword research and campaign optimization skills
- Ability to analyze performance metrics and make data-driven decisions
- Experience managing significant advertising budgets and KPIs
- Strong organizational analytical and problem-solving abilities
- Excellent communication and collaboration skills
- Insurance or lead generation marketing experience preferred
- Experience with monthly ad spend of $100k+ preferred
- Experience with call tracking platforms such as Ringba preferred
- Bachelor's degree in Marketing Business or related field preferred
Nice to have
- Analytical
- Detail-oriented
- Data-driven
- Collaborative
- Strategic
Day to day
- Lead and optimize large-scale paid search campaigns across Google Ads and Microsoft Advertising for home and auto insurance.
- Develop paid search strategies that improve inbound call generation, lead quality, and profitability.
- Analyze keyword, conversion, and call performance data to scale efficient campaigns and collaborate on landing pages, tracking, compliance, and routing.