Remote Search Engine Marketing Manager (SEM) Job in United States Yelp

Who you are

• 4+ years of experience using Google Adwords and Bing Ads with large keyword portfolios
• Deep understanding of automated search bidding strategies such as tCPA & tROAS
• Exceptional analytical capabilities with advanced proficiency in Excel
• Leadership and collaboration skills are essential
• Capability to use SQL is a significant plus
• Bachelor's degree in a quantitative field like mathematics statistics or computer science

What the job involves

• Manage the day-to-day operations of our paid search marketing strategy including setting up campaigns
• Optimize bids ad copy and landing pages
• Obsess over data and analyze performance metrics to drive growth and profit
• Monitor SEM portfolio performance and conduct deep analyses using Excel Tableau and SQL
• Collaborate with analytics and technology teams for performance initiatives
• Create and evaluate tests on SEM strategies to ensure continual growth
• Prepare and communicate performance metrics to the team and key stakeholders