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Search Engine Optimization Manager

Skills
Competitive AnalysisContent Management SystemsCreative IdeationCustomer AcquisitionData ConversionE-Commerce SEOKeyword Research
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3-5 years of SEO experience at an agency or startup
  • Proven track record of driving organic conversion and revenue growth
  • Deep understanding of all SEO areas, especially content marketing
  • Strong editorial skills and content creation ability
  • Understanding of the marketing funnel for customer acquisition
  • Ability to implement SEO strategies across teams
  • Experience with growth marketing areas outside SEO
  • Strong project management skills
  • Experience with GSC, GA4, Ahrefs, etc.
  • Proficiency in Excel or Google Sheets
  • Knowledge of HTML, CSS, JavaScript, and CMS platforms (primarily Shopify)

Nice to have

  • Strong, proven success record in content marketing and strategy
  • Out-of-the-box thinker
  • Collaborative
  • Excellent analytical skills
  • Problem solver
  • Detail-oriented
  • High levels of integrity, autonomy, and self-motivation
  • Entrepreneurial spirit
  • Curious and eager to learn
  • Great communication skills
  • Thrives in high-velocity, outcome-oriented environment
  • Efficient and fun-loving

Day to day

  • The SEO Manager will drive all of our organic search engine optimization efforts. They will lead the charge on strategy, operations, and reporting to drive customer acquisition and profitable growth. The role involves collaborating closely with the entire growth team and leveraging industry expert insights for mentorship. Successful candidates will aggressively test new SEO opportunities and ensure effective content cycle management.
  • The SEO Manager will develop and execute comprehensive SEO strategies, manage the content development cycle from ideation to publishing, and run CRO experiments. They will engage in technical audits, keyword research, content gap analysis, on-page optimization, and reporting. The role also entails strategizing scalable link building campaigns and preventing competitor intrusion in branded SERPs.
  • This position includes educating and collaborating with stakeholders on SEO best practices, leveraging AI tools for content strategy and competitor research, and staying updated on the latest SEO trends and algorithm changes. The SEO Manager will also handle tactical execution, including content wireframing, and optimizing content to ensure ranking and conversion success.