Search Engine Optimization Manager
Skills
Content Management SystemsGoogle AnalyticsSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- In-depth knowledge of SEO principles and methods
- Proficiency with Google Analytics, Google Search Console, SEM Rush, CMS platforms
- Expertise in A/B and other testing methods
- Strong communication and relationship-building skills
- Consumer awareness to support lead generation for client acquisition
- Strong analytical skills and data-driven thinking
- Ability to think strategically and tactically
- Eye for detail
- Able to work to strict deadlines
- Minimum 5 years of experience as SEO Manager
- Experience planning and implementing successful SEO strategies
- Qualification in SEO Optimisation or relevant field
- Up-to-date with latest digital marketing trends & technologies
Nice to have
- Critical thinker
- Problem-solving skills
- Sense of ownership and pride
- Outstanding interpersonal skills
Day to day
- Develop and implement SEO strategy with Head of Digital
- Improve organic search optimisation and ROI
- Perform keyword research and monitor KPIs
- Measure and report performance of digital marketing campaigns
- Suggest improvements for site visibility and SEO performance
- Guide content team through keyword research and alignment
- Review content strategy with Content Manager
- Oversee off-page optimisation and link-building
- Optimize campaigns in cooperation with social media and PPC Manager
- Stay updated with SEO and digital marketing trends