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Search Engine Optimization Specialist
Skills
Competitive AnalysisKeyword ResearchLink BuildingOff-Page SEOOptimizationOptimization TechniquesSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing, Computer Science, or a related field
- Proven experience as an SEO Specialist or similar role
- In-depth knowledge of search engine algorithms and ranking factors
- Proficient in SEO tools and software, such as Google Analytics, SEMrush, Moz, etc.
- Strong analytical skills to assess website performance and identify improvement opportunities
- Excellent understanding of on-page and off-page optimization techniques
- Familiarity with HTML, CSS, and JavaScript
- Good communication and interpersonal skills
- Ability to work independently and collaborate with cross-functional teams
- Results-driven mindset and a passion for continuous learning in the field of SEO
Day to day
- Conduct keyword research and analysis to identify relevant keywords and phrases
- Develop and implement effective SEO strategies to increase website rankings on major search engines
- Optimize website content and HTML tags for improved search ranking and user experience
- Monitor and analyze website traffic, keyword rankings, and user engagement metrics
- Perform competitive analysis and stay up-to-date with the latest trends and best practices in SEO
- Collaborate with content writers and web developers to ensure SEO best practices are implemented
- Identify and resolve on-page and off-page technical SEO issues to improve website performance
- Create and manage SEO campaigns, including link building and content promotion
- Provide regular reports and insights on SEO performance and progress to clients and internal teams
