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Search Engine Optimization Specialist

Skills
Competitive AnalysisKeyword ResearchLink BuildingOff-Page SEOOptimizationOptimization TechniquesSearch Engine Optimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's degree in Marketing, Computer Science, or a related field
  • Proven experience as an SEO Specialist or similar role
  • In-depth knowledge of search engine algorithms and ranking factors
  • Proficient in SEO tools and software, such as Google Analytics, SEMrush, Moz, etc.
  • Strong analytical skills to assess website performance and identify improvement opportunities
  • Excellent understanding of on-page and off-page optimization techniques
  • Familiarity with HTML, CSS, and JavaScript
  • Good communication and interpersonal skills
  • Ability to work independently and collaborate with cross-functional teams
  • Results-driven mindset and a passion for continuous learning in the field of SEO

Day to day

  • Conduct keyword research and analysis to identify relevant keywords and phrases
  • Develop and implement effective SEO strategies to increase website rankings on major search engines
  • Optimize website content and HTML tags for improved search ranking and user experience
  • Monitor and analyze website traffic, keyword rankings, and user engagement metrics
  • Perform competitive analysis and stay up-to-date with the latest trends and best practices in SEO
  • Collaborate with content writers and web developers to ensure SEO best practices are implemented
  • Identify and resolve on-page and off-page technical SEO issues to improve website performance
  • Create and manage SEO campaigns, including link building and content promotion
  • Provide regular reports and insights on SEO performance and progress to clients and internal teams