Search Engine Optimization Specialist
Skills
ArrangingBase PayCompetitive IntelligenceDownstream Oil And GasHealthcareMarketing AnalyticsMarketing Programs
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree or higher in Marketing Digital Marketing Communications Business or a related field or equivalent practical experience
- Seven years of hands-on experience in SEO digital marketing website optimization content strategy or a related field
- Three years of experience with core SEO disciplines including keyword strategy on-page optimization metadata development technical SEO fundamentals content performance analysis and internal linking
- Experience with GEO or optimizing content for AI-driven search answer engines and emerging discovery experiences
- Experience with AEM DAM Adobe Analytics Google Search Console SEMrush Answer the Public or Screaming Frog
- Experience working within CMS and or DAM systems with strong attention to detail and process consistency
- Strong written and verbal communication skills with ability to synthesize data into actionable recommendations
- Experience supporting digital marketing programs within a global organization and collaborating across regions teams and stakeholders
- Healthcare technology B2B or other regulated industry experience
- Self-starter with strong project management skills curiosity and ability to manage multiple priorities
Nice to have
- Curious
- Detail-oriented
- Self-starter
- Collaborative
- Analytical
- High follow-through
Day to day
- Develop and execute SEO strategies that increase organic visibility and drive qualified traffic across the Health Information Systems business globally
- Apply Generative Engine Optimization best practices to improve discoverability in AI-powered search answer engines and conversational discovery experiences
- Conduct keyword content and competitive research then translate insights into optimization priorities content enhancements and measurable business outcomes
- Partner with cross-functional marketing web and product stakeholders to improve digital performance and manage digital asset metadata in the DAM system
Hiring process
- Upload resume or enter work history and education in application fields
- Confirm agreement with Terms of Use before submitting application
- Complete onboarding travel if hired after Oct 1 2025