Remote Search Marketing Specialist Job in United States The Digital Recruitment Company

Who you are

• Design, implement, and optimize digital campaigns focusing on back-end processes.
• Develop media buying strategies for various ad platforms.
• Oversee day-to-day execution and optimization of paid media campaigns.
• Manage relationships with external vendors to ensure best value and performance from investments.
• Collaborate with cross-functional teams to align campaign strategies with organizational objectives.
• Conduct comprehensive keyword and website research, ad grouping, and audience targeting.
• Utilize advanced analytics for insights into campaign performance.
• Communicate performance findings to relevant stakeholders.
• Define, measure, and evaluate key performance indicators to enhance campaign effectiveness.
• Stay updated with industry best practices, emerging technologies, and competitive landscape.
• Work within digital & integrated marketing team, collaborating with agencies, product marketing, and brand marketing.
• Work effectively in a fast-paced, dynamic environment.
• Flexibility in a changing environment.

Desirables

• detail-oriented
• strong analytical skills
• strong communication skills
• organizational skills
• problem-solving abilities
• adaptability
• vendor management skills
• knowledge of multiple languages
• proficiency in office software

What the job involves

• The Paid Media Specialist drives growth through strategic and data-driven paid media campaigns. This role focuses on back-end operations, ensuring meticulous planning, execution, and optimization of paid media initiatives. The Specialist uses advanced analytics and industry best practices to enhance campaign performance, contributing significantly to the company's marketing success
• The role collaborates with agencies, product marketing, and brand marketing to create and refine global marketing campaigns and initiatives
• The position is remote, based in the US, and supported by the Paid Media Lead