Segment Marketing Specialist
Skills
AnalyticsBusinessContent MarketingCreativeData AnalyticsDigital MarketingEnglish
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Degree in Marketing Business Communications or related field or equivalent experience
- Experience in segmentation lifecycle marketing or account-based marketing
- Strong analytical skills with ability to interpret data and act on insights
- Experience with CRM marketing automation and analytics tools such as Salesforce and Pardot
- Fluent English communication skills written and verbal
- Ability to manage multiple projects across teams
Nice to have
- Proactive
- Curious
- Collaborative
- Structured
- Strategic thinker
- Creative problem-solver
Day to day
- Develop and execute segment-focused marketing strategies for high-value customer groups
- Create and optimise multi-channel campaigns across digital and offline channels to drive demand and brand awareness
- Coordinate with regional and HQ stakeholders to plan campaign communication measure performance and improve results
Hiring process
- Applications reviewed continuously
- Contact Head Recruiter for questions
- Background checks may apply