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SEM Lead

Skills
Analytical SkillsCTRData AnalysisGoogle AdsGoogle SearchPerformance MarketingRevenue & Profit Growth
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in Marketing Business Economics or related field
  • Technical background in Engineering Data Science Mathematics or similar quantitative discipline valued
  • Strong analytical foundation with ability to build dashboards scripts and data queries independently
  • Deep hands-on expertise in Google Ads Search
  • Strong knowledge of campaign architecture keyword intent segmentation match types search term mining and negative keyword frameworks
  • Experience designing scalable account structures from scratch
  • Solid understanding of Smart Bidding conversion signals tracking and attribution
  • Ability to evaluate performance using CAC LTV and revenue impact
  • Comfortable working with GA4 Looker Studio BigQuery or similar raw data tools
  • Excellent problem-solving and analytical skills
  • Strong business mindset focused on profitability and unit economics
  • Good spoken and written English
  • Ability to collaborate with Product Data and Marketing teams

Nice to have

  • Analytical
  • Strategic
  • Detail-oriented
  • Entrepreneurial
  • Ownership mindset
  • Scalable thinking

Day to day

  • Lead and scale the paid search strategy across a portfolio of apps
  • Own Google Ads Search as the core acquisition channel with a strong focus on revenue and efficiency
  • Build robust campaign architectures profitability frameworks and scalable acquisition systems
  • Analyze performance deeply and optimize using business metrics such as CAC LTV and revenue impact