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SEM Lead
Skills
Analytical SkillsCTRData AnalysisGoogle AdsGoogle SearchPerformance MarketingRevenue & Profit Growth
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in Marketing Business Economics or related field
- Technical background in Engineering Data Science Mathematics or similar quantitative discipline valued
- Strong analytical foundation with ability to build dashboards scripts and data queries independently
- Deep hands-on expertise in Google Ads Search
- Strong knowledge of campaign architecture keyword intent segmentation match types search term mining and negative keyword frameworks
- Experience designing scalable account structures from scratch
- Solid understanding of Smart Bidding conversion signals tracking and attribution
- Ability to evaluate performance using CAC LTV and revenue impact
- Comfortable working with GA4 Looker Studio BigQuery or similar raw data tools
- Excellent problem-solving and analytical skills
- Strong business mindset focused on profitability and unit economics
- Good spoken and written English
- Ability to collaborate with Product Data and Marketing teams
Nice to have
- Analytical
- Strategic
- Detail-oriented
- Entrepreneurial
- Ownership mindset
- Scalable thinking
Day to day
- Lead and scale the paid search strategy across a portfolio of apps
- Own Google Ads Search as the core acquisition channel with a strong focus on revenue and efficiency
- Build robust campaign architectures profitability frameworks and scalable acquisition systems
- Analyze performance deeply and optimize using business metrics such as CAC LTV and revenue impact
