SEM Sr Specialist II

Skills

Analytical SkillsAvaya Site AdministrationBid ManagementCustomer AcquisitionEasily AdaptableEmerging TechnologiesKeyword Research

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

BA/BS or equivalent experience
5+ years paid search shopping or PPC experience on Google and Bing
Strong analytical and reporting skills with Adobe Analytics and PBI proficiency
In-depth knowledge of Google Ads Microsoft Ads and SA360
Experience with keyword research ad copywriting and landing page optimization
Ability to manage large budgets effectively
Ability to work collaboratively in a team-based environment
Strong organizational skills and ability to manage multiple projects in a fast-paced environment
Self-driven with the ability to work independently
Experience making data-driven decisions to achieve team goals
Strong attention to detail and adaptability to changing priorities
Expertise in YouTube Display and App Install
Google Ads certification
Proficiency in Adobe Analytics
Experience with digital marketing tools such as Adobe Analytics PBI and Search Console
Experience with Multi-Touch Attribution and advanced modeling

Nice to have

Analytical
Adaptable
Detail-oriented
Self-driven
Collaborative
Organized

Day to day

Develop and optimize paid search and shopping campaigns across Google Bing P-Max UAC and ASA
Analyze KPIs daily weekly monthly and quarterly to improve acquisition engagement and retention
Collaborate with marketing creative SEO and partner teams to deliver integrated data-driven performance marketing strategies

Hiring process

Applications accepted on an ongoing basis until filled

Company

Why this team might suit you

Mission, benefits, values and useful company context.

Mission

Shutterfly is the leading digital retailer and manufacturer of high-quality personalized products and services. Our guiding vision is to make life's experiences unforgettable! We want to help people express themselves through personalized goods and custom-designed products, and enable them to capture moments that reflect their unique identity. Shutterfly also operates Shutterfly Business Solutions, which delivers premium digital printing services to the enterprise market; Spoonflower, a platform to create or shop for unique designs for fabric, wallpaper, and home decor; and Lifetouch, the leader in school photography and operator of portrait studios.

Benefits

Bonus incentive
Health benefits
401K program
Employee perks

Values

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law.