Remote Senior Account Based Marketing Specialist Job in UK Bentley Systems

Who you are

• 3+ years of ABM/ABX experience or multi-channel B2B growth marketing experience with demonstrated success
• Ability to understand account needs and business goals and build tactical marketing plans around those themes
• Working knowledge of ABM tools such as Demandbase, Engagio, Terminus, RollWorks, Bombora, 6sense, Looker, etc
• Experience with marketing and CRM solutions such as Marketo, Eloqua, Pardot, or Salesforce (desired)
• Experience with marketing analytics and reporting tools such as PowerBI, Tableau, Google Data Studio, etc. is a plus
• Deep knowledge of demand generation mix including email marketing, direct mail, social media, paid social and advertising, events, webinars
• Motivated self-starter with a can-do attitude, demonstrates high initiative and critical thinking, and thrives in complex fast-paced, results-driven environments
• Strong project management, time management, prioritization, and organizational skills
• Excellent verbal and written communication skills
• Strong influencing and relationship-building skills
• Highly analytical with a focus on metrics and outcomes
• Bachelor’s degree in marketing or business discipline preferred

Desirables

• High initiative
• Can-do attitude
• Self-starter
• Strong analytical focus
• Strong communication skills

What the job involves

• Design and execute innovative and creative, multi-touch ABM programs from concept through execution including strategy, timeline, budget, campaign development, and campaign measurement that focus on demand generation and deal acceleration within our most strategic accounts to help achieve sales revenue goals
• Deliver account research and analysis to drive ABM strategies and identify trends within target accounts
• Align marketing and sales in building account profiles and buyer groups
• Develop and maintain a database of target accounts and contacts to ensure campaigns are targeted to the right people
• Work closely with the Content and Demand Gen team to update and leverage collaterals throughout the buyer journey
• Collaborate with field marketing and multi-channel marketing teams to align ABM programs with other ongoing online and offline initiatives
• Apply an experimental mindset to ABM campaigns to test, learn, and optimize
• Measure, analyze, and report on program performance and the impact of ABM efforts monthly and quarterly
• Provide routine campaign and content audits for target accounts and product lines or industries
• Program management for ABM campaigns