Senior Amazon Ads Manager
Skills
AdvertisingAdvertising CampaignsCampaignsGritMarketing Campaign ManagementOrganization SkillsPay Per Click
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- At least three years experience in data-driven advertising
- Strong analytical skills and ability to optimize campaign performance based on data
- Openness to learning new approaches within PPC advertising
- Excellent attention to detail and organizational skills
- Proactive problem-solving ability with a positive attitude
- Resilient and tenacious
- Strong interpersonal and collaboration skills
Nice to have
- Grit
- Resilience
- Tenacity
Day to day
- Manage PPC campaigns with high autonomy
- Liaise weekly with Brand Managers to discuss PPC strategies
- Use data analysis tools regularly to assess performance and make informed decisions
- Implement data-led management actions to achieve EBITDA and TACoS targets
- Monitor and optimize keyword rankings
- Employ automated PPC optimization software as needed
- Stay updated on new Amazon Advertising features and assess their effectiveness
- Conduct A/B testing for best practice insights
- Engage routinely with functional teams to enhance processes
- Develop SOPs to standardize PPC operations
