Senior Associate, Product Marketing

Skills
AdoptionContinuous ImprovementCustomer MarketingCustomer SuccessEasily AdaptableMarketing AnalyticsProduct Requirements
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years of B2B product marketing experience
  • Excellent written and verbal communication skills
  • Experience working cross-functionally or with clients
  • Ability to quickly understand a specific client domain and identify trends and opportunities
  • Curiosity to dig several layers deep into solutions with continuous improvement and creative thinking
  • Experience working in Hospitality preferred but not required
  • Experience with email and retention marketing products is a plus
  • Open mind and flexibility around testing new approaches

Nice to have

  • Collaborative
  • Creative
  • Data-focused
  • Curious
  • Flexible
  • Innovative

Day to day

  • Partner with Marketing and Guest Experience product teams to bring technology innovations to market and drive go-to-market activity
  • Build business cases for new Venue Management features using data client metrics and market feedback to shape product priorities
  • Develop growth plans manage beta testing and create engaging product narratives that increase adoption across the platform
  • Collaborate cross-functionally with Product Enablement Sales Customer Success and external partners to launch products and align stakeholders