Senior Content Marketing Strategist, YouTube & Social Media
Skills
CaptionsChannel StrategyCommunity EngagementInstagramInterpreting DataSpacesTactics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3-5 years of experience in short-form video strategy or social media marketing
- Experience growing audiences on TikTok Instagram and/or YouTube Shorts
- Demonstrated use of organic social and video content to drive newsletter signups site traffic or lead generation
- In-depth knowledge of social platforms and tools including YouTube Instagram and TikTok
- Experience with social listening scheduling and reporting or analytics tools
- Strong writing skills for engaging on-brand digital and social copy
- Ability to interpret performance data and turn insights into recommendations
- Familiarity with creative tools such as Adobe Premiere Pro CapCut or Adobe Express
- Experience collaborating cross-functionally across content design and video teams
- Ability to project-manage creative strategies from brief to execution and results
Nice to have
- Video-first
- Digitally fluent
- Podcast-savvy
- Analytical
- Collaborative
- Curious
- Clear communicator
- Creative
- AI-fluent
- Results-oriented
Day to day
- Develop and own video-first content calendars for TikTok Instagram and YouTube Shorts
- Analyze performance data to identify trends and recommend optimizations that improve audience growth engagement and mid-funnel results
- Write platform-native hooks titles captions and social copy that translate podcast moments into compelling short-form content
- Coordinate with editors and strategists to brief review and approve assets then upload schedule and publish content
- Engage audiences through community management tactics and convert attention into newsletter subscriptions leads and deeper audience relationships