AdvertisingB2CCopywritingD2CData ConversionDigital MarketingJournalismPaid Social MediaStrategic ThinkingWriting
Senior (5-8 years) -
United States
Ethos blends industry expertise and technology to provide accessible and affordable life insurance coverage.
585+ employees
InsuranceFintechTechnologyData Science
Role
Who you are
8+ years of copywriting experience with at least 5 years in D2C / B2C technology companies
Demonstrated success in creating high-converting copy across paid social and email
Deep understanding of UX principles and their application in crafting copy that drives user engagement and conversions for D2C/B2C sites and applications
Strong strategic thinking and business acumen with the ability to align copy initiatives with overarching business objectives
Excellent leadership and collaboration skills experienced in working with executive teams and cross-functional stakeholders
Bachelor's Degree in English Writing Advertising Journalism or related field
If local to the San Francisco Bay Area are able to come into our San Francisco office at least one day a week
Desirables
Cross-functional collaboration
Adaptability
Creativity
What the job involves
Lead the creation of high-impact copy for paid social ads email campaigns and search marketing initiatives driving significant revenue growth
Develop and refine website copy and UX copy to enhance user experience and drive conversions
Lead the development and implementation of a consistent brand voice across all consumer touch points including marketing channels and product experiences
Collaborate closely with product marketers product managers designers and creatives to craft effective conversion-oriented copy across all digital touchpoints
Collaborate with compliance and legal teams to craft copy that’s concise effective and compliant
Stay up-to-date with industry trends and best practices in copywriting UX and digital marketing
Ethos makes getting life insurance instant and easy by blending technology, industry expertise, and the human touch to deliver an incredible experience. We leverage deep technology and data science to streamline the process, making it more accessible and convenient, and have issued billions in coverage each month while eliminating traditional barriers. Our full-stack technology platform supports family financial health.