Remote Senior Copywriter Job in UK Happening

Who you are

• 7+ years of experience as a writer or content creator, preferably in the sports betting industry.
• Fluent in Romanian and English, bonus if also can speak Brazilian Portuguese, French, Dutch, Polish or Serbian.
• In-depth knowledge of various sports and familiarity with betting terminology, odds, and betting markets.
• Exceptional writing skills with a knack for storytelling and the ability to captivate audiences through written content.
• Proficiency in SEO principles and content optimization techniques.
• Strong attention to detail and excellent editing skills, with a commitment to producing error-free, polished content.
• Ability to work effectively in a fast-paced environment, juggling multiple projects and deadlines with ease.
• Strong analytical skills and the ability to interpret data to inform content decisions.
• Team player with excellent communication and collaboration skills, able to work closely with cross-functional teams.
• Constant learner with willingness to learn and grow as a person and professional.
• Love to solve problems and be challenged.

What the job involves

• Collaborate with product designers, UX researchers, and marketing teams to develop user-centered copy that enhances the overall experience across our online platforms.
• Collaborate with team members to brainstorm ideas, refine content plans, and ensure consistency in messaging across all platforms.
• Develop and execute content strategies tailored to the sports betting niche, ensuring alignment with business objectives.
• Write compelling and persuasive content for various digital interfaces, including website pages, app interfaces, email campaigns, and promotional materials.
• Conduct user research and testing to understand user needs and preferences, ensuring that your copy aligns with the insights gathered.
• Simplify complex concepts related to sports betting and online casino gaming, making them easily understandable for users of all experience levels.
• Maintain brand voice and tone consistency across all copy, adapting it as necessary for different initiatives and target audiences.
• Monitor and analyze user engagement metrics to continually refine and optimize copy for better performance.
• Stay updated on industry trends, regulations, and best practices in both the sports betting and online casino markets.
• Optimize content for SEO, incorporating relevant keywords and best practices to improve visibility and drive organic traffic.
• Stay updated on regulatory changes and industry regulations related to sports betting, ensuring compliance in all content produced.
• Own your professional growth and help other team members by providing feedback and mentorship.
• Foster a collaborative and creative culture within the team and across the company.