Senior Copywriter
Skills
Adobe CaptivateCasino GamingContent StrategyEditingOnline CasinoOnline GamblingOptimization Techniques
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years of experience as a writer or content creator, preferably in the sports betting industry.
- Fluent in Romanian and English, bonus if also can speak Brazilian Portuguese, French, Dutch, Polish or Serbian.
- In-depth knowledge of various sports and familiarity with betting terminology, odds, and betting markets.
- Exceptional writing skills with a knack for storytelling and the ability to captivate audiences through written content.
- Proficiency in SEO principles and content optimization techniques.
- Strong attention to detail and excellent editing skills, with a commitment to producing error-free, polished content.
- Ability to work effectively in a fast-paced environment, juggling multiple projects and deadlines with ease.
- Strong analytical skills and the ability to interpret data to inform content decisions.
- Team player with excellent communication and collaboration skills, able to work closely with cross-functional teams.
- Constant learner with willingness to learn and grow as a person and professional.
- Love to solve problems and be challenged.
Day to day
- Collaborate with product designers, UX researchers, and marketing teams to develop user-centered copy that enhances the overall experience across our online platforms.
- Collaborate with team members to brainstorm ideas, refine content plans, and ensure consistency in messaging across all platforms.
- Develop and execute content strategies tailored to the sports betting niche, ensuring alignment with business objectives.
- Write compelling and persuasive content for various digital interfaces, including website pages, app interfaces, email campaigns, and promotional materials.
- Conduct user research and testing to understand user needs and preferences, ensuring that your copy aligns with the insights gathered.
- Simplify complex concepts related to sports betting and online casino gaming, making them easily understandable for users of all experience levels.
- Maintain brand voice and tone consistency across all copy, adapting it as necessary for different initiatives and target audiences.
- Monitor and analyze user engagement metrics to continually refine and optimize copy for better performance.
- Stay updated on industry trends, regulations, and best practices in both the sports betting and online casino markets.
- Optimize content for SEO, incorporating relevant keywords and best practices to improve visibility and drive organic traffic.
- Stay updated on regulatory changes and industry regulations related to sports betting, ensuring compliance in all content produced.
- Own your professional growth and help other team members by providing feedback and mentorship.
- Foster a collaborative and creative culture within the team and across the company.