What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2–4 years of copywriting experience preferably in agency DTC brand or performance-creative roles
- A portfolio of ad copy scripts or short-form content that shows range and results
- Strong grasp of marketing branding and storytelling principles especially for direct-response
- Ability to write quickly take feedback well and produce multiple variations without losing quality
- Comfort thinking creatively and analytically
- Highly organized and detail-oriented with the ability to juggle multiple briefs and brands at once
Nice to have
- Creative voice
- Performance minded
- Detail-oriented
- Organized
- Analytical
Day to day
- Write compelling ad scripts hooks headlines and on-screen copy for UGC video static ads and branded content
- Translate brand positioning and customer research into clear messaging frameworks and angles
- Develop multiple creative angles per brief and iterate copy based on performance data client feedback and platform trends