Senior Copywriter
Skills
AdvertorialsComputer Assisted Coding SoftwareDTCDietary SupplementsDirect Response MarketingHooksInstagram
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience in direct response and DTC copywriting
- Deep understanding of customer psychology hooks and conversion principles
- Ability to write across ads landing pages upsells and emails
- Comfortable in a fast paced test heavy environment where speed matters
- Cares about performance not just creativity
- Knowledge about supplements
Nice to have
- Fast paced
- Performance driven
- Collaborative
- Data minded
- Creative
Day to day
- Write high-converting landing pages advertorials and ad copy across Meta TikTok and funnels
- Turn product benefits into clear compelling emotionally driven messaging that sells
- Collaborate with creative design and performance teams to build full-funnel campaigns
- Iterate fast by optimizing hooks angles and offers based on real performance data
- Study competitors and winning funnels to develop new differentiated angles