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Senior Copywriter

Skills
CampaignsEditingEnglishIntegrated MarketingLiteracyMarketingMessaging
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in a related field or equivalent professional experience
  • 7–10+ years of copywriting experience in brand campaign product marketing integrated marketing agency or in-house creative environments
  • Experience leading strategic copy development for major campaigns brand platforms product launches or integrated marketing programs
  • Proven experience developing messaging frameworks audience messaging matrices brand voice guidelines product narratives or scalable copy systems
  • Strong portfolio showing original creative thinking strategic messaging development and versatility across channels and audiences
  • Experience tailoring messaging across consumer member community enterprise partner regional and internal audiences
  • Hands-on experience using AI tools in creative workflows
  • Experience mentoring writers guiding contributors reviewing agency work or providing editorial leadership
  • Experience working in complex organizations with multiple products audiences regions stakeholders and business models preferred
  • Exceptional copywriting and editing skills
  • Strong understanding of brand strategy positioning integrated marketing and audience-led messaging
  • Ability to translate customer insight motivations barriers and decision drivers into compelling messaging systems
  • Ability to tailor messaging across a variety of audiences while maintaining brand consistency
  • Ability to turn complex products ideas and business priorities into clear compelling audience-relevant language
  • Ability to build scalable messaging systems not just individual copy assets
  • Strong collaborator across Creative Product Marketing Integrated Campaigns Lifecycle CRM Social Events Web Regional Marketing Community Partnerships Product Creative Operations and agency teams
  • Comfortable with ambiguity and able to bring structure to complex creative challenges
  • Excellent written and verbal communicator
  • Fluent in English
  • Travel up to 10%

Nice to have

  • Strategic
  • Creative
  • Audience-obsessed
  • Collaborative
  • Adaptable
  • Editorial judgment
  • Marketing acumen
  • AI curiosity
  • Hands-on writer

Day to day

  • Shape strategic copy direction for integrated campaigns and launches across PMI’s brand and product portfolio
  • Develop messaging frameworks brand voice guidance and copy systems that create clarity consistency and differentiation
  • Write high-priority copy and adapt core ideas across channels while partnering with cross-functional teams to improve performance and scale creative work

Hiring process

  • Apply today