Senior Copywriter
Skills
Easily AdaptableEnglishJournalismLanding PagesLeadershipMarketing AnalyticsPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in a writing-focused discipline such as English Journalism Communications Creative Writing Advertising Copywriting Public Relations or Marketing
- 5+ years of copywriting experience in direct-to-consumer startup healthcare wellness e-commerce or performance marketing environments
- Proven ability to write copy that drives measurable business outcomes
- Strong portfolio showing brand work and conversion-focused work
- Excellent grammar editing and storytelling ability
- Ability to adapt tone across audiences and channels
- Strong strategic thinking with the ability to connect messaging to business goals
- Comfortable working in a fast-paced high-growth environment with shifting priorities
Nice to have
- Ego-free
- Sharp
- Collaborative
- Fast-moving
- Ownership-focused
- Strategic
Day to day
- Lead copy strategy and execution across paid media landing pages website flows email SMS social media and product marketing
- Own and evolve the brand voice across all channels while maintaining clarity trust and consistency
- Write conversion-focused copy informed by performance data testing customer psychology and business goals
- Simplify healthcare wellness and telehealth topics into clear trustworthy language for patients and customers
- Build scalable copy systems and collaborate closely with cross-functional teams to improve campaigns and customer communications