Senior Creative Copywriter
Skills
AbstractingAnalytical SkillsArt DirectionBrandingBriefsContextEvolution
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4+ years of professional copywriting experience
- 2+ years in email marketing or direct response
- Proven ability to write for multiple channels with strategic intent
- Portfolio showing copy excellence and strategic thinking
- Strong analytical mindset to read performance data and iterate
- Comfort with ambiguity and ownership
- Ability to articulate why copy works
Nice to have
- Wellness background
- Beauty background
- Femtech background
Day to day
- Own email strategy and execution across acquisition onboarding retention and re-engagement funnels
- Create strategic copy for landing pages ads in-app messaging and brand communications that strengthen positioning
- Develop campaign frameworks messaging hierarchies and strategic angles that guide creative execution
- Collaborate with creative design product and marketing teams as a strategic thought partner
- Analyze performance data and translate insights into sharper copy and messaging improvements
Hiring process
- Screening call with HR
- Assessment task
- Interview with department lead
- Cognitive Assessment
- Final interview
- Reference Check