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Twinkl Educational Publishing logoTwinkl Educational Publishing

Senior Creative Copywriter

Skills
AbstractingArt DirectionEditorialEdtechLanding PagesLeadershipPaid Social Media
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience as a Senior Copywriter or exceptional Midweight ready to step up
  • Strong portfolio showing conceptual thinking and excellent writing craft
  • Confident writing across digital campaigns paid social editorial ATL film scripts and OOH
  • Able to flex tone and style for different audiences and mediums
  • Confident using AI as part of a creative toolkit
  • Excellent communication and collaboration skills
  • Able to manage multiple projects in a fast-paced high-output environment
  • Able to balance creativity with strategy
  • Passionate about storytelling language and audience connection

Nice to have

  • US-friendly humour
  • Wit
  • Supportive
  • Empathetic
  • Strategic
  • Creative

Day to day

  • Develop strategically led creative ideas and bring them to life through sharp, engaging copy across multiple channels
  • Write channel-appropriate content including paid social ads emails landing pages scripts thought leadership ATL and OOH copy
  • Collaborate with designers marketers and other creatives to refine messaging support campaigns and uphold a consistent authentic tone of voice
  • Use AI thoughtfully to develop refine and scale ideas while maintaining human craft judgement and conceptual quality
  • Support and inspire midweight and junior writers through constructive feedback and guidance while delivering high-quality copy yourself

Hiring process

  • Include reasonable adjustment request in covering letter