Senior Creative Strategist, Paid Social
Skills
AdvertisingCreative IdeationCreative IndustriesCreative StrategyDesignLeadershipMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven track record producing high-performing paid social creative with measurable commercial results
- Significant experience across Meta Ads and ideally TikTok YouTube or other paid platforms
- Strong creative judgement paired with commercial awareness including CAC ROAS and funnel metrics
- Experience working closely with performance marketing teams and optimising creative based on data
- Deep understanding of social platforms algorithms placements and audience behaviour
- Experience building or scaling creative testing programmes
- Comfortable operating with ownership ambiguity and pace in a high-growth environment
Nice to have
- Emotional intelligence
- Commercial mindset
- Ownership
- Curiosity
- Adaptability
Day to day
- Own the end-to-end creative strategy for paid social across Meta TikTok YouTube and emerging platforms
- Turn audience insight personas and propositions into ad concepts that stop thumbs and drive action
- Build and run a high-velocity creative testing programme and translate performance data into measurable improvement
- Deliver a consistent cadence of new concepts variations formats and hooks while managing the creative pipeline from ideation through production QA and handoff