Paired

Senior CRM Manager

Skills

Analytical SkillsCampaignsKey MetricsMarketing AnalyticsMarketing AutomationMarketing Campaign PlansMarketing Programs

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Experience leading CRM strategies and delivering customer journeys across email, in-app message, push for a subscription product
Ability to define CRM strategy, metrics for continual improvement
Proficient in defining and building user segments to reach users at the right time in the right channel
Skilled in identifying drivers of retention, engagement, customer revenue and designing CRM programs to increase these actions
Broad experience in product marketing and campaign planning, able to independently deliver CRM marketing programs
Expert in building, analysing, optimising CRM flows and campaigns in marketing automation platforms (Braze, Emarsys, Iterable or similar)
Data-driven mindset, reporting on lifecycle marketing performance and identifying opportunities for improvement
Proven experience designing, implementing and analysing multivariate tests to improve performance across user lifecycle
Experience using data and user research to understand user motivations, personas, blockers and applying them to improve key metrics
Strong copywriting skills and creative judgement in English

Define CRM strategies and metrics to activate, retain and grow premium user base
Plan, build and optimise high-performing CRM programs across email, push, in-app messages
Continually improve users' experience and key metrics through experimentation, user data and research
Evaluate and report on CRM performance, identify hypotheses and new flows to improve key metrics
Collaborate with Brand Marketing, Content, Product and Design teams to deliver product marketing campaigns and lifecycle programs
Deliver consistent, innovative customer experiences across channels and locales