Remote Senior CRM Manager Job in London, UK Paired

Who you are

• Experience leading CRM strategies and delivering customer journeys across email, in-app message, push for a subscription product
• Ability to define CRM strategy, metrics for continual improvement
• Proficient in defining and building user segments to reach users at the right time in the right channel
• Skilled in identifying drivers of retention, engagement, customer revenue and designing CRM programs to increase these actions
• Broad experience in product marketing and campaign planning, able to independently deliver CRM marketing programs
• Expert in building, analysing, optimising CRM flows and campaigns in marketing automation platforms (Braze, Emarsys, Iterable or similar)
• Data-driven mindset, reporting on lifecycle marketing performance and identifying opportunities for improvement
• Proven experience designing, implementing and analysing multivariate tests to improve performance across user lifecycle
• Experience using data and user research to understand user motivations, personas, blockers and applying them to improve key metrics
• Strong copywriting skills and creative judgement in English

What the job involves

• Define CRM strategies and metrics to activate, retain and grow premium user base
• Plan, build and optimise high-performing CRM programs across email, push, in-app messages
• Continually improve users' experience and key metrics through experimentation, user data and research
• Evaluate and report on CRM performance, identify hypotheses and new flows to improve key metrics
• Collaborate with Brand Marketing, Content, Product and Design teams to deliver product marketing campaigns and lifecycle programs
• Deliver consistent, innovative customer experiences across channels and locales

Application process

• Application review
• Initial Call with Martin (our recruiter)
• Task Assignment - Complete a task at home, present to Dom (Head of CRM)
• Team Interviews with different team members