Senior CRM Strategist
Skills
AnalyticsBusinessCampaignsCustomer Relationship ManagementMarketingMarketing Campaign ManagementMarketing Campaigns
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5 years of experience in marketing strategy campaign management and CRM marketing
- 3 years of experience designing and executing customer journeys across email SMS mobile apps and web channels
- 3 years of experience with campaign reporting data analytics and AI-driven marketing strategies
- Bachelor’s degree in Marketing Business or related field or equivalent experience
- Understanding of digital marketing principles including segmentation targeting tracking and analytics
- Experience in email and mobile marketing and CRM management
- Familiarity with CRM systems and technologies
- Basic understanding of marketing technology data strategy and customer experience best practices
- Familiarity with campaign performance measurement and optimization
- Analytical skills to translate data insights into actionable strategies
- Excellent communication and collaboration skills
- Ability to manage multiple priorities and contribute to transformation initiatives
- Familiarity with regulatory requirements and data privacy best practices
Nice to have
- Clinical experience
- Matrixed environment experience
- Healthcare industry background
- Insurance industry background
- Wellness industry background
- Master’s degree
Day to day
- Support member activation and engagement initiatives across products and clinical-focused solutions
- Develop end-to-end CRM strategies that strengthen customer relationships and improve member health outcomes
- Execute targeted campaigns across email direct mail mobile app and web channels while analyzing performance and optimizing results
- Collaborate with business marketing product data and operations teams to deliver personalized customer journeys and report insights to leaders
Hiring process
- Submit application online
- Contact HR Services Online at HRServices@highmarkhealth.org for accommodation requests