Senior CRM Strategist

Skills

AnalyticsBusinessCampaignsCustomer Relationship ManagementMarketingMarketing Campaign ManagementMarketing Campaigns

Role

What the job involves

The main requirements, responsibilities and hiring steps.

5 years of experience in marketing strategy campaign management and CRM marketing
3 years of experience designing and executing customer journeys across email SMS mobile apps and web channels
3 years of experience with campaign reporting data analytics and AI-driven marketing strategies
Bachelor’s degree in Marketing Business or related field or equivalent experience
Understanding of digital marketing principles including segmentation targeting tracking and analytics
Experience in email and mobile marketing and CRM management
Familiarity with CRM systems and technologies
Basic understanding of marketing technology data strategy and customer experience best practices
Familiarity with campaign performance measurement and optimization
Analytical skills to translate data insights into actionable strategies
Excellent communication and collaboration skills
Ability to manage multiple priorities and contribute to transformation initiatives
Familiarity with regulatory requirements and data privacy best practices

Support member activation and engagement initiatives across products and clinical-focused solutions
Develop end-to-end CRM strategies that strengthen customer relationships and improve member health outcomes
Execute targeted campaigns across email direct mail mobile app and web channels while analyzing performance and optimizing results
Collaborate with business marketing product data and operations teams to deliver personalized customer journeys and report insights to leaders

Submit application online
Contact HR Services Online at HRServices@highmarkhealth.org for accommodation requests