Remote Senior Data Analyst Job in UK AG1

Who you are

• Bachelor’s degree in a quantitative business marketing or consumer research discipline.
• 5+ years of experience analyzing identifying and/or optimizing drivers of marketing performance preferably in a DTC Subscription business.
• Ability to measure the effectiveness of acquisition and retention marketing programs and activities.
• Familiarity with different attribution models and the impacts on channel performance.
• Experience in identifying underlying customer behavioral hypotheses based on web performance analytics and trends.
• Expertise in manipulating and blending qualitative and quantitative data and working with transactional customer data to derive analytical insights using tools & techniques such as e.g. SQL SAS R Python.
• Experience with common Sheets tools such as Excel & Google Sheets.
• Ability to synthesize and translate in-depth data (online/offline) into analytic insights and compelling stories that elevate understanding and drive actions and decision-making.
• Strong analytical and problem-solving skills.
• Strong interpersonal and communication skills across a variety of different partners including non-quantitative discussions.
• Comfortable balancing multiple projects simultaneously and dealing with ambiguity in a fast-paced hypergrowth environment.

Desirables

• Performance Marketing
• Courageous
• Data-Driven
• Good Human
• Collaborative

What the job involves

• Analyse performance of acquisition and retention marketing programs finding the root cause of performance issues and providing recommendations on how to resolve and optimise performance.
• Using existing frameworks conduct analysis of marketing investments to recommend the optimal budget allocations between channels markets and specific campaigns.
• Utilize Google Analytics to identify conversion trends and opportunities through landing pages and the conversion funnel.
• Analyse the impacts of LTV retention and customer engagement on key business outcomes.
• Provide data-driven insights to the marketing teams and leadership supporting day-to-day operations business reviews and strategic decision-making.
• Bring visibility to complex data findings by building dashboards and reports.
• Develop marketing-focused data models and reporting automations within Snowflake and DBT.