Senior Data Analyst - SEM/PPC
Skills
AnalyticsBusinessData AnalyticsDatabasesDigital MarketingIdentifying New OpportunitiesOptimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Business Maths Statistics or a related quantitative field
- 2+ years experience in a data analytics position preferably in digital marketing
- Strong ability to turn complex data into actionable recommendations
- Expertise in SQL and custom query writing with database structure knowledge
- Understanding of statistical methods for experimental design including regression hypothesis testing multivariate analysis and time series analysis
- Experience using AI tools in day-to-day workflow
- Excellent verbal and written communication skills
- Ability to manage multiple projects prioritize tasks and meet deadlines
- Strong attention to detail
- Prior exposure to Paid Search Bidding and Marketing KPIs is a plus
Nice to have
- Autonomous
- Self-motivated
- Flexible thinker
- Detail-oriented
- Passion for learning
Day to day
- Analyze paid search data to improve SEM bidding performance and maximize revenue.
- Design and run measurement tests and experiments to evaluate bidding strategies and automated marketing systems.
- Collaborate with Marketing Data Science and Data Engineering teams to share insights and uncover new opportunities using AI and advanced analytics.