Senior Demand Generation Manager
Skills
Software As A ServiceConstructionEventsMarketingOpinion PiecesOutletsPaid Social Media
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4 or more years in demand generation ABM or field marketing within a B2B SaaS business
- Experience running targeted account-based motions and building pipeline from a concentrated account list
- Comfortable owning the full channel mix across paid email digital and field
- Able to engage confidently with procurement directors and senior stakeholders
- Commercial thinker who understands pipeline coverage and prioritisation
- Self-directed and accountable in a remote regional role
- Able to form strong opinions on account targeting and pipeline generation
- Must be based in the UK or Ireland with full working rights
Nice to have
- Construction industry knowledge
- Built environment experience
- Point of view
- Independent thinker
- Commercially minded
- Collaborative
Day to day
- Own the UK and Ireland pipeline number and drive the volume and value of pipeline opened from the region
- Run a focused ABM motion across a concentrated account universe using intent signals market intelligence and coordinated outreach
- Lead multi-channel campaigns across paid search paid social email direct mail syndication field marketing events PR and partner agencies to create pipeline impact
Hiring process
- Hit Apply and complete the form with your details CV and written answer to why you want to work for ProcurePro
- Introductory call with shortlisted applicants
- Longer interview to explore experience and role fit
- Short assessment
- Assessment presentation and discussion call
- Reference checks and offer