RRemoteville
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Senior Demand Generation Specialist

Skills
Software As A ServiceCustomer SuccessData AnalyticsHealthcareInterest RatesMarketing AnalyticsMedical Technology
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's degree in Marketing Business or related field or equivalent experience
  • 4+ years of experience in demand generation digital marketing or marketing operations in B2B environments
  • Advanced proficiency with marketing automation platforms and CRM systems such as HubSpot Marketo Pardot and Salesforce
  • Strong analytical skills with experience using data to drive strategic decisions and optimize campaign performance
  • Proven experience with Account Based Marketing strategies and multi-channel campaign execution
  • Excellent project management abilities coordinating complex campaigns across stakeholders and timelines

Nice to have

  • Healthcare technology experience
  • SaaS experience
  • Lead scoring knowledge
  • Attribution modeling knowledge
  • Content marketing familiarity
  • Social media marketing familiarity
  • Digital advertising familiarity
  • Executive reporting skills
  • Autonomous work style
  • Fast-paced environment comfort

Day to day

  • Lead strategic demand generation programs that build pipeline and generate qualified opportunities for sales
  • Plan and execute multi-touch ABM campaigns lead nurturing journeys and integrated digital marketing initiatives across channels
  • Analyze campaign performance market trends and ROI to refine strategies budget allocation and program optimization
  • Mentor junior team members collaborate with marketing sales and customer success and manage the campaign calendar and resources

Hiring process

  • Complete online technical and/or personality assessment
  • Submit application with confidential information reviewed under EEO guidelines