H&R Block

Senior Designer - Email Marketing

Skills

Customer ExperienceDigital MarketingEmail DesignHTMLMarketing AnalyticsMarketing StrategyOptimization

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

Bachelor's degree in Graphic Design Digital Media Marketing Communications or related field
5+ years of experience in email design digital design CRM marketing performance marketing creative or related disciplines
Demonstrated experience designing customer-facing email campaigns in a high-volume marketing environment
Strong visual design skills with experience creating conversion-focused digital communications
Knowledge of email marketing best practices responsive design accessibility standards and customer journey principles
Experience working within established brand guidelines and design systems
Ability to balance creative excellence with business objectives and performance goals
Experience leveraging performance metrics and customer insights to improve creative effectiveness
Strong collaboration communication and stakeholder management skills
Proficiency with Adobe Creative Cloud Figma and related creative tools
Experience with email marketing platforms and HTML email production processes preferred
Strong attention to detail and ability to manage multiple projects in a fast-paced environment

Nice to have

Customer-centered
Creative leadership
Detail-oriented
Collaborative
Performance-minded

Day to day

Design and deliver customer-centered email creative for Small Business and Financial Services marketing campaigns and lifecycle journeys
Translate marketing strategies business objectives and customer insights into compelling visual communications that drive acquisition engagement retention and conversion
Collaborate with CRM Marketing copywriters developers analysts and brand teams to produce accessible responsive and high-performing email experiences
Maintain and evolve email design systems templates and component libraries while supporting testing optimization and continuous creative improvement

Company

Why this team might suit you

Mission, benefits, values and useful company context.

Mission

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best. We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates. People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together…we truly believe it!

Benefits

Competitive pay
Comprehensive benefits
Well-being support
Medical coverage
Prescription drug coverage
Retirement savings plan
Employee assistance program
Fitness programs
Associate discount program
Business travel insurance
Associate tax prep benefit

Values

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best. We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates. People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together…we truly believe it!