Senior Digital Ads Strategist

Skills
Analytical SkillsDigital StrategyLicensingManagementMedia BuyingPaid Media AdvertisingPartner Relationship Management
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • At least three years of experience in digital paid media buying and campaign execution
  • Hands-on experience with Meta and YouTube Ads studios and programmatic partners
  • Experience managing multiple projects and partner relationships
  • Strong strategic insight into digital ads and performance data visualization
  • Knowledge of social media platforms and current trends
  • Interest in scaling user-generated content and creator programs

Nice to have

  • Innovative
  • Analytical
  • Strategic
  • Trend-aware
  • Collaborative

Day to day

  • Lead digital media planning and execution across public education issue advocacy and electoral programs
  • Build digital ad plans from scratch and manage multiple monthly campaigns with precision
  • Analyze performance data and optimize creator and user-generated content collaborations for stronger results
  • Maintain partner relationships and oversee content publishing licensing assets and final delivery
  • Prepare campaign metrics reports with clear insights and actionable analysis