Senior Digital Marketing Executive
Skills
Digital MarketingDigital Marketing ChannelsMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Previous experience in PPC and Paid Social in a digital marketing or agency setting.
- Strong knowledge of Google Analytics and channel marketing analytics.
- Proven ability in managing large volume lead gen activities and conversions using digital tools.
- Proficiency in using data to deliver effective marketing campaigns and garner audience insights.
Nice to have
- HTML knowledge
- CMS application proficiency
- Google Tag Manager expertise
Day to day
- Develop and implement digital strategies aiming for increased brand engagement.
- Manage PPC campaigns to meet specific KPIs and lead generation targets.
- Work closely with various teams including brand content and acquisition to create optimized online content.
- Use analytics to regularly report on campaign performances and make data-driven decisions.
- Collaborate with internal teams and external agencies to enhance digital marketing efforts.