Senior Digital Marketing Manager
Skills
Analytical SkillsCustomer AcquisitionCustomer DataHubspot Marketing HubInstagramManagementMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 6–10+ years in growth performance acquisition or digital marketing
- Proven success scaling customer acquisition and conversion performance
- Strong experience with paid social across Meta Instagram YouTube and similar platforms
- Hands-on experience with HubSpot Marketing Hub or comparable automation platforms
- Experience leveraging first-party data for segmentation and optimization
- Strong understanding of attribution CAC conversion metrics and marketing measurement
- Experience managing agencies and external marketing partners
- Exceptional analytical strategic and problem-solving skills
Nice to have
- Data-driven
- Strategic
- Creative
- Growth-focused
- Analytical
- Problem solver
Day to day
- Lead full-funnel growth strategy across acquisition conversion and retention
- Manage paid social campaigns on Meta Instagram YouTube and emerging platforms to scale customer acquisition
- Use first-party data marketing automation and analytics to improve targeting segmentation attribution and campaign performance