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Senior Digital Marketing Manager
Skills
Analytical SkillsCustomer AcquisitionCustomer DataHubspot Marketing HubInstagramManagementMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 6–10+ years in growth performance acquisition or digital marketing
- Proven success scaling customer acquisition while improving conversion performance
- Strong paid social campaign experience across Meta Instagram YouTube and similar platforms
- Hands-on experience with HubSpot Marketing Hub or similar marketing automation platforms
- Experience using first-party data for segmentation and campaign optimization
- Strong understanding of attribution CAC conversion metrics and marketing performance measurement
- Experience managing agencies and external marketing partners
- Exceptional analytical strategic and problem-solving skills
Nice to have
- Data-driven
- Strategic thinker
- Collaborative
- Growth-minded
- Creative problem solver
Day to day
- Lead and scale full-funnel growth across acquisition conversion and retention for a fast-growing consumer subscription business
- Own paid social performance audience strategy attribution and optimization across multiple channels
- Build lifecycle and automation programs using first-party data to improve targeting engagement and revenue growth